Interprofession de la Vigne et du Vin du Valais was founded in 2000. It is a non-profit association whose members are, in equal parts, producers (winemakers, cellars and the cooperative, Provins Valais) and wholesalers.
It has responsibility for working with the canton of Valais, where it represents the interests of the industry: economic, quality standards, marketing.
In 2007 and in 2010 the Interprofession de la Vigne et du Vin du Valais was awarded the title Valais Excellence, after an audit, for answering to the ISO 9001 standard for quality and ISO 14001 for environment.
The labels are a clear indication that the organization shares the values which lie behind the Valais label.
The Vins du Valais team is particularly sensitive to the need for quality and the respect for sustainable development to be central to its offer.
To highlight the quality and diversity of AOC Valais wines, Interprofession de la Vigne et du Vin du Valais organizes several events, including:
Cellar open days, a major event on the wine calendar: Ascension weekend in May
Vins du Valais competition with judges who are professionals, which takes place every spring and autumn and awards gold and silver stars to the best producers
Wine Route, a wine tourism trail from Martigny to Leuk